Evaluating Enterprise AI
Research with 372 professionals on how teams evaluate AI, who owns the process, and where testing falls short of what users experience.
UX & market research
Carl Jago, PhD
Understanding people.
Informing better decisions.
I’m a mixed-methods research lead and experimental psychologist. I help teams understand their audiences, evaluate ideas, and make product and business decisions grounded in evidence.
My work spans UX, market research, and human interaction with AI.
Selected writingSelected writing
Research & methods
Read the reports
Data Use: MaxDiff’s max myths
When MaxDiff helps, what its results actually mean, and when a simpler method can answer the research question with less cost and complexity.
A refinement of the Kano method
Clearer language, a simpler response scale, and a practical approach to interpreting what product features mean to the people using them.
About
A researcher
across disciplines.
At User Research International, I lead research for technology product teams. My work includes messaging studies, developer interviews, usability research, segmentation, and enterprise AI adoption.
I hold a PhD in experimental psychology from UC San Diego and a degree in neuroscience from Columbia University. That background informs how I approach human judgment, trust, and the design of research itself.
I also develop AI-assisted research tools and coach researchers in their use. Across these projects, I care about choosing methods that answer the question and knowing what the evidence can support.